Chrysler Brand Engages Media Blitz in California for Newest Pacifica Hybrid

December 23rd, 2017 by

The most recent 2018 Chrysler Pacifica marketing campaign looks to target California with a full-spectrum media blitz. The Golden State-geared advertisements will focus on the Hybrid models in particular. The state’s symbols will also be used as a strong form of symbolism drawing a connection between the Eureka state and the Pacifica’s most popular trim option in the region. After all, the Chrysler Pacifica is the markets only electric hybrid minivan.

Why California?
California is a hybrid manufacture’s dream marketplace. “Forty percent of all hybrids are sold in the state of California — it’s also the biggest minivan market in the country — so it makes perfect sense that we say the Chrysler Pacifica Hybrid is the ‘Official Family Vehicle for California,’” claims Tim Kuniskis, FCA – North America. Chrysler Brand is now pushing its Plug-in Hybrid minivan as the “Official Family Vehicle for California.” The ads will include broadcasting, print, radio, social media, and even billboards across the state. The full 360-degree campaign will include California’s state bird, the valley quail, the state animal, the grizzly bear, the state reptile, the desert tortoise, and even the state’s rock, the serpentine.

The Minivan with Family in Mind
There are many reasons as to why the Pacifica has been named the most awarded minivan for two consecutive years. From its super convenient features, like Stow ‘n Go® Seating, power sliding doors and liftgate, and Stow ‘n Vac™, to the performance and handling you look for in a daily driver, the newest model takes the all-encompassing beloved minivan to the next level. Chrysler has made the passengers more comfortable, updated the entertainment packages, and kept all of the power and safety features you need. Not only do drivers get what they didn’t even know they needed, but they also may qualify for federal tax credits and more.

Check out the 2018 Chrysler Pacifica in Glendora, CA
Glendora Chrysler Jeep Dodge has the 2018 Chrysler Pacifica for sale in Glendora, CA. For an impressive selection of new 2018 Chrysler Pacifica models for sale in Los Angeles County, trust the experts you know and love. For even more excitement and power, contact us now for more information, or visit our dealership today and test drive the new Dodge Durango near West Covina, CA.

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